Video Training – Good, Bad or Just Plain Ugly?

So what do you guys really think about video training?

Let me tell you exactly what I think about it…

It’s no big secret that when you learn from an actual live person you actually understand and ‘soak up’ what is being taught a lot better than if you were just reading the information for example.

The problem is that not everybody is able to get to the live presenter so they can receive this training.

That’s where Video comes into play, you can receive virtually the same training as an actual ‘live’ person, however, you don’t actually have to physically be there!

You can receive the video in many digital and physical formats, no matter where in the world you are!

So you still get the same quality of training, I mean, you can see and hear the information that is being presented and you can actually still get a ‘connection’ to the presenter, as you see their personality in the video.

I’m not going to bore you with statistics, but I’ll just tell you that ‘apparently’ we remember what we see and hear over 90% better than if we were to simply read the information. That’s a pretty big chunk of information!

Imagine if you were reading about something you knew nothing about and you were being taught something which was quite hard to explain. Your eyes would just glaze over and you would have to start reading it over and over. That’s what I do anyway!

Now imagine if you were actually being ‘shown’ how to do it on video, you could just copy the presenter, step by step, and if you fell behind a little just pause it until you caught up. So simple eh!

So I guess by now that you realize that I’m all FOR video training and in my eyes it can do no wrong!
I’m not saying that reading is not enjoyable, I’m just saying that video produces the best results when trying to soak up information and learn!

For example, one of the best Internet Marketing trainers I know is a good friend of mine called Lee McIntyre, you may have already heard of him. He basically teaches people how to make BIG money online.
Can you guess what the most successful method he uses is?

…Video training of course!

Yes, he does hold live seminars as well, I have been to a couple of his events and they really are TOP CLASS!
But, as I explained earlier, not everybody can get to an event or grab a ticket before they all go.

I actually have a special link that you can get a FREE DVD copy of one of his events, worth $1,997:

http://www.dave-nicholson.com/free/lee_freedvd

So go get your DVD for FREE (you just pay a few dollars P&p) and let me know if you learned a lot from the video!

I personally, also use video in a lot of my marketing products that teach people, so I know from experience that it DOES work!

Take a look at one of my latest that I do with John Thornhill every month (Special Trial):
Multi Profit Monthly

I would like to know what you thoughts are on video training in general, so please let me know about any pros/cons that you have experienced.

Regards,

Dave.

63 thoughts on “Video Training – Good, Bad or Just Plain Ugly?”

  1. As long as the content is good, ie they know what they’re on about, video training is by far the best training. I really like it if there is a method sheet or ebook to follow along with and refer back to. Because audio just sends me to sleep and reading ebooks went out with cassette recorders.

  2. Hi Dave
    Thanks for the article and the dvd offer.
    Personally when I am learning anything I find that watching a video presentation is definitely the best but that I get the greatest benefit from the video when I have a book or a PDF available at the same time as a reference. The two things together seem to get it done for me in terms of information retention.
    regards
    Rob
    Home Solar power Kit

  3. How does the saying go “A picture is worth a thousand words” well video is the next step up from the picture. It is the modern way to deliver training. It is so much easier to get your point across if you are able to demonstrate instead of just write about it.

    There is obviously still a big place for the written word but there are times when nothing is better than an over the shoulder video of someone demonstrating exactly how to do something.

    I am the owner of much of your training Dave and you present things clearly avoiding any ambiguity. My only one negative comment about video is when a course is presented entirely in video and the visual content is entirely powerpoint slides. People do like to see actual demonstarions.

    I would just like to point out to anyone reading this that the videos that Dave produces are full of over the shoulder demonstrations showing you precisely what and how to need to do something.

    Keep up the good wok Dave.

    Regards
    Ken

  4. Hi Dave:

    I agree to a point that video is the best training tool but I have found that in most cases
    it goes too fast and not fully detailed enough. I agree with Mike in that it is nice to have
    an ebook to follow along with.

    In my opinion, the ideal video would be side-by-side whereas you are actually doing it along with the video rather that trying to remember what step comes next and bouncing
    back and forth from video to your screen trying to follow along.

    Thanks for the opportunity to comment!

  5. Yes, video training can be great, but I think they should be just one choice of methods available. Unkike Mike above, audio doesn’t send me to sleep, I just listen to it in the car & ebooks have other advantages.

    While videos are an excellent teaching medium, the biggest disadvantage of them is that they are often presented in one large chunk so you have to listen to the whole thing when you may just interested in a specific topic or area. I prefer to see smaller, focussed topic videos to overcome this, otherwise an index that allows you to jump to a particular section would be handy.

    Other options that I think should be offered at the same time (and they often are) include the audio transcript (so people can listen in while doing other things, like walking, driving etc) and the transcribed notes or source notes for those who like the written word & also because this medium allows you to skim through the material quickly and find the info you’re after.

    I always go first to the written option to check the content to see if I want to invest the time in watching a video. If there isn’t any, I will only watch if, from my experience, the presenter has a good reputation for quality material.

    Videos give the presenter a captive audience and when this is taken advantage of, a viewer has only two choices, to stay and be annoyed with the waffle or leave and maybe miss out on some good info.

    Thanks for the opportunity to contribute.

    Regards
    Trish

  6. Hey Dave,
    Seeing is to believing right!!! Videos are the way i learn things and it it so much harder to read and try to figure it out…So the point…video killed the ?

  7. You hit the nail on the head… I like good Video that shows me step by step… And like you said if I need to put it on pause the follow so be it… Other feature of Video I like is I can play it over until I totaly understand, not like at a semiar the the speaker goes so fast… 5Stars goes to the guy that invented the Internet Video…

  8. Hi Dave,

    I do agree that video training is the very next best thing to being there. However like most things it depends on the quality of the video and also the ability of the presenter to get his message across.

    Dave I think yourself, John and most presenter does an A1 job on training videos. But I have purchased traing videos from a few gurus that I still can’t figure out what they are saying.

    I agree with Larry’s side by side idea, I sometime play the videos on my PC while following on my Laptop.

    Great job Dave, please keep it coming.

    Regards

    Jerry

  9. Video is what happening now, in fact the portability and availability of a digital video – where you want it and when you want it – is why many television shows are now available online for free. It’s the only way to get some people to watch. These days, nobody wants to be pinned down to a certain place at a certain time, but they still want the presentation style of a video.

    Happy Holidays!

    Ken Soszka

  10. Hi Dave,

    I find video training the best way to learn, it’s quicker to learn with video and it’s a lot less effort especially if you have to get through a load of content.
    I find myself going back over content again and again when im reading, i get a better understanding of things with video.

    Nick

  11. Hi dave

    i like video training and also ebooks for follow up.I am really improving in internet marketing Plus ebay auctions

    Thanks for everything

  12. Videos are cool, I love to work from two laptops – one plays training videos and on the other I build the site. Works for me, I think an ebook to follow along as well is a pretty cool idea.
    Keep on rockin Dave!!!

    Cheers Teri

  13. Without a doubt, I feel video training is absolutely the best… IF …

    — All detailed steps are shown as if you’re looking over the trainer’s shoulder
    and your can see all the programs, buttons, responses and how-to’s included.

    — There is documentation to go with the video. The most preferred (for me) is a
    transcript of what the person “says” . Often a person has a certain dialect or the
    microphone may not be clear, causing the “audio” part of the training to sometimes
    miss certain (important) words for any number of reasons. Also, documentation
    that provides additional “details”, including step-by-step that may have been
    prohibitive in nature for covering it all during the videos.

    — And the most important is the training videos are downloadable. I don’t want to be
    forced to tolerate bandwidth issues, slow servers and a host of other technical
    difficulties/issues I have encountered during downline “streamed” video.
    Especially, as some here before me have mentioned, something was covered a
    little too fast and I was forced to “START OVER” just to see the points I wanted to
    see again. I prefer my OWN CHOICE of video viewers where … “I”… can control
    the entire video presentation, pause, backup, replay, time to take notes or jump
    out of the training (momentarily for whatever reason) and “continue” it when I come
    back later.

    A VERY GOOD EXAMPLE of VERY GOOD Video Training was John Thronhill’s “MASTER CLASS”. The only part missing was a “transcript” (that I can READ) in case the audio was not clear during important points.

    Also, there are a LOT OF POOR (VERY POOR) online training packages out there that I have personally witnessed. I will not mention names since they probably cannot reply to defend themselves here, but these were almost always NOT DOWN-LOADABLE. Also, the video consisted of slides with “GENERAL” information but almost NO HOW-TO CONTENT DETAILS, or documentation to show the “step-by-step” details. These poor courses have even come from very reputable e-marketer names. But when it comes to training, they have absolutely NO CLUE about what readers NEED AND WANT, or too lazy to do the job right, or farmed it out to a 3rd party source who has no “vested” interested in the actual “users” of the actual training!

    Sorry if I ranted. But I have a pretty good background in “stand-up presentational, technical training (back B4 PC’s ). I listened to people from all over the planet on what they were looking for in a particular technical niche (within the international company I worked for at that time).

    My 2-cents (or whatever that is in “Euro’s”) ;^)

    Mark

  14. Hi Dave,
    I agree with you that videos are definitely the best way to learn.

    Especially when learning internet marketing related material, I would not have a clue where to start without your own tuition through video.
    Thanks a million Dave.

    Diane.

  15. Hi Dave,

    I totally agree with you, as a matter of fact besides masterclass i have in my arsenal two video courses on listbuilding, johns butterfly secrets , johns resell rights video course, and his ebook2book course , and a few more..

    I also find that you don`t really suffer from info overload this way because the content is absorbed faster , great post Dave….Ed.

    1. @ Mike – Hey Mike, well said, my thoughts exactly!
      @ Rob – Yeah, that’s what most people seem to think, cheers!
      @ Ken – Cheers for that input there Ken, I hear what you are saying but sometimes it’s just easier for people to see a ‘general overview’ rather than confuse.
      @Larry – Hey Larry, yeah, I always try to keep things as simple as I possibly can when creating my videos, I assume people know nothing, as it’s easy to skip parts but not easy to understand when there is not enough detail.
      @Roy – Cool, nice plug there! 🙂
      @Trish – Hey Trish, excellent reply there with some valuable content that I will defo be taking into consideration.
      In my latest venture which I do with John – Multi Profit Monthly we offer the users mp4 video, mp3 audio, m4v for iPod, powerpoint slides and also PDF, so they can choose their own preference, and all are downloadable. But with your input Trish, I can improve on that again, Thanks! 🙂
      @Gary – Haha, video did it! 🙂
      @Reg – Yeah, I owe him a drink or two!
      @ Jerry – It’s hard weighing up quality with download size in video, trying to get a happy medium is quite frustrating! Pleased you like the content of our stuff, cheers!
      @ Nick – Exactly the same as me mate!
      @ David – Great, keep up the great work!
      @Teri – Excellent idea there Teri, if you can afford it! 😉
      @ Mark – Hey Mark, Wow! That’s some great input there mate, I’ll certainly take your advice into consideration, as I said to Trish, I am always moving forward and trying to improve for the benefit of everybody, so thanks a lot for your excellent input!
      @ Diane – You are very welcome!
      @ Ed – Cheers Ed, and good point about not overloading as easy!
      @ Leah – Yeah, I totally agree!

      Thanks for all your input upto now guys, keep it coming, it’s great to hear from you.

      Dave.

  16. Hi Dave,

    I agree that step-by-step videos that are organized and well presented, along with a written transcript, are the best way to learn technical skills. I sometimes have trouble understanding set-up instructions if I can’t actually see where to go and what to click, etc. However, if the subject is about concepts or ideas, I actually prefer an article or e-book so I can skim through and only read carefully the parts in which I have a particualr interest, plus I can print it out or keep it on my desktop to read in bits and pieces as my time allows.

    1. @ Jacque – Hey Jacque, yeah, I hear what you are saying, but what if the concept is quite complicated, do you not think that it would be better being ‘shown’ rather than ‘told’ what to do?
      @ Wess – Hi Wess, yeah, sometimes people get carried away when teaching and forget they are sometimes explaining things to people who may not have a clue what to do! Good point!

  17. Videos work for me BUT…. Beinging New , Sometime the presenter Clicks on
    Three or Four Items so fast I get lost as to just what he did ? Maybe in a year or two
    it will be old hat, but right now I’m just learning !

  18. Thank you for providing this information. While video training, in my opinion, can be quite helpful, I find myself taking copious note – especially if the material is good to higher quality – for the purpose of reference for continued study. If a written educational transcript were provided, my note taking might be on the written page and be less time consuming (than stoping and starting the video for accurate note taking). This way of learning might be unique to me and possibly a minority of other interested learners. The main benefit of video training, for me, is “showing how to” – for some technical tasks; the actual demonstration, at times, is easier to grasp than the written instruction of “how to”.

  19. Hi Dave,

    i couldn’t agree more. I have been online for around 3 years now and i think if it wasn’t for the video training I had received over the years then I would not be in the great position I am now.

    I use video to teach all my students as well as giving away free video lessons to my subscribers. It’s so quick and easy, I just hit record, save and send it out!

    Thanks for the great post!
    Steve.

  20. Hi Dave,

    I’ve got to agree that video training is a very powerful way of learning. It allows a personal connection to be made between the viewer and the trainer – but also for conecpts to be shown properly. Ebooks and audio have their place and are great, but they leave a lot to the perception of the person being trained.

    How many times have you read a book or manual instructing you to do something and you scratch your head not quite following what the author means? Video removes this ambiguity.

    Also, as you say, video means that you can actually follow along with the training – pausing to carry out a set of actions, and then un-pause to watch the next steps, pause to actually carry them out, and so on. In this way the person being trained is actually being involved.

    It reminds me of the old Chinese proverb: “Tell me and I’ll forget, show me and I may remember, involve me and I’ll understand”.

    Great post, I look forward to reading more from you!

    Iain.

    1. @ Nicholas – Yeah, the transcript seems to be what a lot of people say, I’ll make sure it is included in all my future vids!
      @ Steve – Exactly mate, the easier the better eh!
      @ Iain – Hey Iain, I almost forgot about that proverb, very true I think! 🙂
      Cheers!

  21. Hi Dave,

    I love training videos and webinars! However as a mum of a 2 year old, I also need to be creative with my time and how I use i at the computer when learning. Here is my 2 cents! 🙂

    Ebooks: Great for reading while 2 year old is playing outside. I can sit in the deck chair she can play I can study and learn and watch my child all at the same time!

    Video training: Great to watch when 2 year old is asleep. Especially if I have been able to download the videos fro the internet during my off peak time so I don’t get charged a fortune from my IP company.

    Video Transcripts: This is a must have, although for some reason most programs don’t have them. Having 2 year old at my ankles means I don’t get to watch a video back and forward when trying to do the exercises step by step. I have often had to transcribe the videos to training porgrams I have bought inorder to be able to do the steps when I have had 2 year old around after I have already watched the videos when 2 year old was asleep. I highly highly recommend getting videos transcribed for people who have kids so we have 2 references for the step by step process!!!!!! 🙂

    Audio/Podcasting: Great for putting ebooks to audio for people that enjoy listening and learning at the same time. IT they could be doing the steps on the computer for what they need to do and have the audio steps in their ear when doing the steps. I haven’t had an program that does this yet!! EG could have a podcast audio and video transcript of the original video!

    Webinars: Excellent for teaching!!. I do believe video and webinars are the school rooms of the future on all levels. I can imagine in 20 years times schools being a really different concept world wide from children to adult training! However downfall of being a mum learning at home is a lot of people that put these webinars on don’t pre record them and offer them to the registered subscribers for later viewing! I have missed out on so many webinars that I would have loved to listen to because of 2 year old at my ankles. I highly highly recommend people recording their webinars and offering the recording for download. People are missing out on potential customers for not doing this!

    My point! Marketers are forgetting about the mums at home trying to learn this stuff with kids at their ankles! If they offered all forms of Audios, transcripts and videos,ebooks etc then they would be catering to my market plus their products would have excellent increased perceived value!

    OK so that is my 2 cents.

    There are some brilliant training programs out there and I have been a follower of you and John for about a year now. I would like to thank you for being awesome teachers and mentors. I look forward to learning heaps more from you in the future.

    I hope you have had an awesome festive season and Happy New Year!

    Jacinta 😀

    1. Hey Jacinta,

      Sorry for the slow reply, Holidays and all that! 🙂
      I love your outlook on training with your child in mind, it really does make me stop and think.
      Thanks for your input, I will definitely be using it when creating my next training course.
      You really should write a book on this, it will help guide many people in your situation.

      Regards,

      Dave.

  22. Video training is an essential utility one needs to gather in a changing dynamic net world. Compared to dry text, videos possess the visual appeal to garner and maintain interest.

  23. Great blog Dave, I love it, very informative, you guys have put together a great product, this is something I have been looking for, for a long time and now you guys have really done it. I am going to purchase this as soon as I have the funds available. Great Job! Keep up the great work you guys are doing. God Bless

  24. Hi Dave,

    Thanks for replying! 😀 I managed to convince John he should be adding video transcriptions too!!!! Last year I actually wrote his whole training program word for word so I had the notes beside me. I have even bought a digital pen that converts my hand writing to text so it cuts half my transcribing time down! There are so many marketers out there that don’t include transcriptions.

    I think I should be the guinea pig for the mums target market for you all!! 😆 So many marketers have forgotten us because the majority of the target market is male (no offense :P) it is a reality. Most of the IM seminars I have been to have been 3/4 men to 1/4 women.

    Re writing a book on the training side of things. Can you message me on that one. I have an idea of what you were suggesting, but not sure how to begin on that one. What did you have in mind? I think it is a good idea. Like a report or something?

    Hope all is great.

    Jacinta 😀

    1. Hey Jacinta,

      I’ll create a product on whatever people seem to need at the time, even if it is targeted on mums!
      I will email you regarding the product creation when I get a sec.

      Regards,

      Dave.

  25. Hi,

    Step by step video training is great for me i seem to be more able to understand. If It is a report I have to take the time to print it out as I find it difficult to read on screen.

    I followed a 21 day plan recently and bearing in mind I had not a clue how to do things, I was able to upload websites, edit websites etc with ease.

    I think video training is the future training.

    Christine

  26. Hi there!

    Great information and so true…Video marketing just cuts through much better than ordinary articles…

    Keep up the good work and I will definitely be back for more

    Dev

  27. Hi Dave –

    I am all for video training too. I like to see what I’m learning. It is so much easier to watch a video. I like to have the video open in one screen and follow along in another pausing the video as I go. Many of the things I set up on my blog I did from videos and I don’t know that I could have figured them out otherwise.

    Thanks, Heidi

  28. Hi Dave,

    I think that Live training is fantastic but it is good to record the training so that it can be viewed and played back as a video. Just so that team members can go back and look at things that they may have been unsure of. Basically to look at as a reference. I don’t think training videos are a bad thing – I think it is down to the individual.

    Keep up the great work!

    Warmest Regards

    Andrew.

  29. I love video training, in fact I prefer it to a live class. I guess its just my lack of comfort around people. I wish I were better at creating videos what an excellent teaching tool that would be.

  30. Video is great. I’m just starting on the Internet marketing business and different video tutorials have helped me a lot. As Dave says when you are watching a video is almost like the person is right there with you and you just have to follow that person.

  31. Hi Dave
    I have found that video tutorials are better than e-books. In my opinion it is a faster way to learn and an easier way to teach. So I am considering learning more about video editing and implement it in my online business.
    Thank you very much for valuable tutorials at Total Web Traffic 🙂

  32. Hi Dave,

    I am one of John’s new conscripts and am enjoying the course and thanks for the help you provided on the recent webinar.

    I think video training is very useful as long as it is provided with documentation as well such as a pdf file with the instructions from the video laid out there too.

    The reason I say this is that sometimes you want to watch the video and follow the instructions as you go but other times you want to watch the video all the way through to get the gist of the training and then work through a written document step by step to get the tasks completed.

    Anyway as John provides both I am good to go!

    Cheers
    Keith Dean

  33. Hi Dave

    I have to be honest I think the way you and john teach using videos is the easiest way to learn for beginners and experts alike!

    I am a new student of johns and I know you and he are good friends so keep up the good work!

    Nick

  34. Hey Dave!

    What a gr8 post!
    However I strongly believed that live training where your teacher is visible to you, right in front of you is the best way to learn,
    Not any more! Just from video training given by John Thornhill and watching and following him I managed to create my blog! If I (with tech fobia!) can do it then anyone can do it! And the best part is if you are in doubt you can watch it over and over again!

    Looking forward to receiving how create video training from JT.

    Meenal

    1. Hey Meenal,

      Thanks for your compliments.
      It’s great to see that you are using video training to build your business, especially as you have a fear of ‘tech’ 🙂
      Keep it up.

      Regards,

      Dave.

  35. Hi Dave,
    Well I find video training to be the best way for me to learn as my mind seems to respond better to picture training rather than just text alone. Although if transcripts are given as well I find that better still as I use both together. This method of teaching technical stuff in particular, like how to upload a site to the web, and how to make changes to it, have been easy for me to learn by a series of videos. So I would always choose a course based around video training as it works for me.
    Regards,
    Sue.

  36. Hi Dave,

    Video on the Internet is without doubt one of the best ways to get a message across when marketing a product or trying to explain something. These days people do not want to get fed information to read unless its something they are really Interested in, how much easier is it to watch something and take in someone speaking.

    Keldyn

  37. Hi Dave,

    It is always good to see someone, like yourself, who is already successful at doing what I am trying to achieve!

    As for video training, I am of the opinion that everyone learns in their own way. Some learn best being shown ( video ), some by being told (audio), some are readers, and some ( like me ) have to do something for themselves before they truely understand it.

    If a site or product includes a mixture of all 4 types of learning materials ( Video, Audio, Text and Practical Exercises ) then the learner can use whatever combination works best for them, giving a much better result.

    Best Regards,
    David

  38. Great post Dave.

    I like video training because you can just rewind the bit you’re not sure of. However I agree with Jacinta about having PDF transcripts. If you had 20 video’s and wanted to go over a certain point, how would you know which video to refer to without a PDF reference?

    Keep up the good work.

    John

  39. Hi Dave,

    You are spot on about video training. For my self, I prefer to visually be trained on a topic, as opposed to having to read an eBook.
    Man, I must say also, that your style of utilizing videos with your products is tremendous. I love the quality of your videos. You always produce top notch products.
    Thanks for another great post!

    Best regards,
    George Nieves

  40. Hi Dave,

    I know if I have a choice of watching a video or reading an ebook on the same subject, I elect to watch the video. But I will say, and agree with others, that a transcript of the video as a tool while watching the video is an unbeatable combination for me.

    Thanks,
    Mike

  41. Video Training is great if it is presented in an easy to follow – hold by the hand fashion – I’ve just downloaded Camtasia and already had a play at putting a couple of instructional videos together for a couple of my sites and wandering now what I did without it !

    You and JT put things together in very easy to follow formats, so keep up the good work.

    Richard Jagger

  42. Video training is fine as long as there is a pause button.

    I have clicked on links and been presented with a video that has a running time of over an hour and no play control buttons.

    Alternatively if you are teaching then you need to think of the student and present the information such that they can listen, pause, do, rewind, listen and do successfully before carrying on.

    My first ever blog was created this way and it is was actually a great conversion tool for Rob Benwell as I was too scared too deviate from the videos path as I would be on my own. Thus I went with whatever he recommended and thus it was all setup with ease.

  43. I find that video has a couple of problems for me.

    First, the download size of video can be an issue. My ISP charges based on the bandwidth used (and I don’t have any alternatives other than dialup and satellite, both of which are unacceptable). That means that the cost of video is much higher than a blog page or ebook for me.

    The other issue is that it can’t be skimmed like the written word. I like to be able to do a quick skim to see if there is anything there that I need and then go back for a more in depth look. It is almost impossible to do this with video or audio.

    However, I do watch a lot of video on line as there is no alternative in most cases. There are many things that there just isn’t a better format to learn from than video and it does give that “person to person” feel.

    But a few things that I hate:
    1) Promising pure content and then padding the video with “my story” and sales pitches. I don’t like long form sales pages and I hate long form sales videos even more. Don’t waste my time and get to the point.
    2) Not having a script. Some videos just kind of wander around as the presenter does it on the fly. Take the time to script out what you are going to show and tell. Practice it a couple of times.
    3) Poor quality. Make sure that we can see an hear what we need to. Have a clear background (in otherwords, don’t film in my office 8=) and avoid background noise.

    Hopefully the practice of having transcripts and supporting documents will become more wide spread. It takes more work but it provides more value as well.

    And remember, just because video is hot right now doesn’t make it the best medium for everything. Some things just work better with the written word.

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