![\"\"](\"https:\/\/dave-nicholson.com\/blog\/wp-content\/uploads\/2019\/09\/Only-4-Questions-Away-From-Online-Marketing-Success.jpg\")
If you can answer these questions, then you have laid the foundation for an extremely successful online business. But if you aren\u2019t able answer these questions \u2013 if you\u2019re just \u2018winging it\u2019 \u2013 then you\u2019re going to struggle and likely fail at online marketing. Certainly, you will never be as successful as you could be if you did answer these questions. (If I don\u2019t have your interest now, you\u2019re not paying attention\u2026)<\/p>\n
Here are the questions you must answer when going into ANY new market:<\/p>\n
1: Where is your target audience right now in their life? 2: Where do they want to be? 3: Why do they want to be there? 4: What can you sell them to get them from #1 to #2 as quickly as possible?<\/strong><\/p>\n This is your product. In this case, you want something that will enable Rachael \u2013 a busy mom, career woman and wife \u2013 to lose weight. It shouldn\u2019t take a lot of time or be overly complicated \u2013 Rachael doesn\u2019t have the free time for 2 hour a day exercise regimen or spending 3 hours in the kitchen preparing special meals. Once you can answer these four questions, you know exactly who you\u2019re targeting and HOW to target them. Plus, you know how to customer tailor your product exactly for them. One last thing that some folks will wonder is are narrowing your market down too much. \u201cShouldn\u2019t we target ALL people who want to lose weight, or at least all women, or\u2026\u201d No. That\u2019s the last thing you want to do.<\/p>\n Consider this:<\/strong> You are having a conversation with a friend or family member, trying to convince them to do something. Except that it isn\u2019t just them, it\u2019s a thousand different people. They each with a different life, different needs, different problems and different desires. How will be able to address the issues of thousands of different people all at the same time? You can\u2019t. But you can talk to just one. As you carry on this discussion with this one person\u2026 in this case, Rachael\u2026 the other 999 can listen in on the conversation.<\/p>\n More than likely they will be able to relate to many of the issues that are raised and the points that you make. They might not be like Rachael, but they can relate to her and her problem because it\u2019s not that different from their own problem. And many of them will buy your product, too. But if you had tried to address all of them at the same time? It would have been too confusing, too bland and too generic to appeal to anyone.<\/p>\n And now that you\u2019ve answered your 4 questions, you can create a mission statement that works, that addresses your exact audience and tells them exactly why they can and should do business with you. In addition, by answering these four questions you\u2019ve just created a basic product outline \u2013 and outline you can use time and time again to make new products. You\u2019re able to write your sales copy, because you now know the pain points and your selling points.<\/p>\n And you can target your ads and your traffic to the right people with the right pain. Your ads, products, and sales copy are all congruent now. It all targets the right person and it all makes sense. These 4 questions might very well be all that stands between you and a super successful product launch, not to mention potentially dominating your niche.<\/p>\n Are you struggling to answer these questions? Following a proven system can help you find the answers you need to succeed.<\/a><\/p>\n This is a guest post from David Wakeman, if you would like to be considered for a guest post please contact me.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" If you can answer these questions, then you have laid the foundation for an extremely successful online business. But if you aren\u2019t able answer these questions \u2013 if you\u2019re just \u2018winging it\u2019 \u2013 then you\u2019re going to struggle and likely fail at online marketing. Certainly, you will never be as successful as you could be … Continue reading Only 4 Questions Away From Online Marketing Success<\/span>
\n<\/strong>
\nFor example, what pain are they feeling or what problem do they need solving? Let\u2019s say your market is weight loss. Your target customer might be Rachael, a 35-year-old married woman with two children and a career who has tried everything to lose those extra 25 pounds she gained since she got married and had kids. Nothing has worked and she is at her wits end, worried that she will never find a way to reach her goal.<\/p>\n
\n<\/strong>
\nAs an example, what goal do they have, or what outcome are they looking for? Rachael wants to look like she did when she first met her husband \u2013 thin and young and beautiful. She wants to look spectacular in her business attire, when she\u2019s out with her husband or just running errands. And with her non-stop schedule, she wouldn\u2019t mind having more energy, too.<\/p>\n
\n<\/strong>
\nFor example, what are the underlying issues they\u2019re really trying to solve? For Rachael, she\u2019s worried her husband is losing interest in her. She wants him to be attracted to her, and she wants to feel sexy and wanted. Plus, she wouldn\u2019t mind being the most gorgeous woman in her circle of friends, looking amazing in her clothes and feeling younger, too. And then there\u2019s Rachael\u2019s mom, who is obese. Rachael is secretly terrified she\u2019s going to continue to pack on the pounds just like her mom did, and pretty soon she\u2019ll be tipping the scales at 200+ pounds, too, with all the health problems her mom has.<\/p>\n